China's huge market potential has attracted various giants of the equipment manufacturing industry. While promoting the development of the industry, it also poses new challenges to the Chinese market: China's paper machinery industry is at a considerable disadvantage in terms of market share and supply grade.
Modern papermaking equipment is a large electromechanical integrated complete set of products produced in single piece and small batch. Not only the manufacturing cost is large, but also the research and development cost is higher. Except for a few giant multinational paper machinery manufacturing groups in the world with corresponding experimental research and whole process development strength, at present, no domestic paper machinery enterprise has such conditions and strength. Under the current global market pattern, foreign leading peers, according to their globalization strategy, regard China's paper market as a key market, not only to maintain their monopoly position in large, high-speed and automatic pulp and paper production lines, but also to give full play to their capital and technical advantages, and successively set up joint ventures and technology centers in China to seek manufacturing partners, Make use of the advantages of domestic talents and cost to adjust the price policy to compete for the market of medium-sized enterprises with large market share of domestic equipment. Key equipment components vacant in the domestic market are sold at high prices, while key components and general components that can be replaced by domestic equipment are sold at close prices.
What the industry should face squarely is that with the intensification of market competition, the market-oriented services provided by paper machinery enterprises are not limited to their own machines and accessories, but also provide maintenance for the products of other suppliers - when foreign peers have begun to adjust their strategic direction and seize new markets, Chinese paper equipment enterprises are still at the low end of the market.
